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The First Week Your Home Hits the Market

Short answer: The first seven days after a home hits the market are when it gets the most attention from buyers who have been waiting for something new. The showing activity and feedback in that first week are the clearest early signals of whether the price and presentation are right.

Home School Podcast, Episode 6, with Liz Sandwick and Tom Sommers of Coldwell Banker Realty. See all Home School episodes.

Why do the first seven days matter so much?

When a home goes live, it lands in every active buyer's saved search and new listing alert at once. Buyers who have been watching Lakeville and the south metro for weeks see it immediately, and the most motivated of them book showings quickly.

That burst of attention is the best opportunity a listing gets. If the price and presentation are right, this is when strong offers tend to come in. If the home sits past that window, it becomes one more listing buyers have already seen.

What does it mean if your home isn't getting many showings?

Low showing activity usually points to one of two things: the price, or how the home looks online. Buyers decide whether to visit based on price and photos. If they are scrolling past, something in that first impression isn't connecting.

Compare your showing numbers to similar homes that went live around the same time, not to a gut feeling. That comparison tells you whether you have a real problem or a normal first few days.

Why don't lots of showings always lead to offers?

Heavy showing traffic means the price and photos are doing their job. If those showings aren't turning into offers, something in person isn't matching what buyers expected. It could be condition, layout, a smell, noise, or simply that a competing home offers more for the money.

When does a price adjustment make sense, and when is patience better?

A price change should be based on data, not a single slow weekend. Look at showing counts, feedback patterns, and what competing homes are doing. If the evidence shows the market is telling you something, a well-timed adjustment usually works better than a slow slide of small reductions later.

If showings are steady and feedback is positive, patience may be the right call. Your agent should walk you through the numbers so the decision isn't driven by stress.

Is the first weekend really the best time for an open house?

An open house on the first weekend can capture the buyers who were waiting for a new listing. But it isn't automatic. If private showings are already booked solid, an open house may add less than you think. The right answer depends on your home, your price point, and the season.

How do you separate helpful feedback from comments to ignore?

One buyer's comment is an opinion. The same comment from five buyers is data. Pay attention to patterns about price, condition, or layout. Comments about paint colors or furniture taste usually aren't worth acting on.

Frequently asked questions

Why is the first week on the market so important?

New listings reach every active buyer's saved searches at once, so the first seven days bring the most attention and the best chance at strong offers.

What does it mean if my home has few showings?

Few showings usually point to price or online presentation, since buyers decide whether to visit based on price and photos.

Should I hold an open house the first weekend?

It can help capture buyers waiting for new listings, but it depends on your home, price point, season, and how many private showings are already booked.

How soon should I reduce my price if my home isn't selling?

Base the decision on showing activity, feedback patterns, and competing listings rather than one slow weekend. A well-timed adjustment usually works better than several small reductions later.

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